If you are a direct marketer for a company like The Happy Gardener, 7 Peaks Publishing Social Media Training Course can help you generate more sales and grow your business!

Web 2.0 sites like FaceBook, Twitter, and YouTube, are tailored for growing your Muli-Level Marketing or Direct Selling company. These entities are actually functioning for the purpose of developing connections and sharing stuff about your experiences. They are avenues for warm, conversational interaction. Fortunately, MLM/Direct Selling companies are most easily created by first building connections; by “sharing”, not pushing your business; and by enabling conversation instead of using presentations.

So, the two are really perfectly matched. The trick is to utilize Social Media in helpful way. If used efficiently, it could help your company immensely. If used in the wrong way, it could at best not be helpful at all, and at worst, be viewed with hostility and hurt your business. Below are three tips to get you started on the correct path:

1. When utilizing Social Media, act as if you were going to a party. Social Media is generally a fun, light environment, so it’s good to approach it that way. If you’re always serious and promote too much, it can really turn people away. Remember, people WANT to be on Social Media. They are ALREADY it it and almost all are in for the fun parts. So, it is imperative to follow this pattern when discussing your business. Learn much, much more about manipulating social media to your advantage through our Social Media Marketing Training.

2. Get people to know, like, and have a vested interest in you. There are an innumerable amount of methods to accomplish this, and many are easy and basic. For example, use the right kind of photo. Statistics have shown that a warm and inviting smile gets 63% more people to follow you on Twitter. Give people compliments, send them relevant information, make clear your caring and concern about their lives. Put another way, do all the things that I would hope come naturally to you and that are natural behavior in Social Media.

3. Engage in conversation, not presentation. Social Media is a great place to develop relationships – both to build new ones and deepen relationships already there. Flow naturally as much as possible, not forced, when creating posts. “Natural” is conversational. Natural is sharing stuff about your life. Forced is too much promotion. Forced is presentation, rather than sharing. For example, if you naturally share information about your lifestyle – recent fun business trips you have taken (with photos), wonderful health you’ve enjoyed from your company’s products, perfect solutions to common health problems, photos of your lifestyle, information that shows them to see that you have time freedom – people would hopefully begin to ASK you what kind of business you are in. And voila, you are now in a conversation, not a presentation, about your business!

For more information concerning Social Media Marketing Training, visit the 7 Peaks Publishing website.

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