The average kind of link is the straight text one that simply includes the website address. If you include this link into the content you submit to web directories for article marketing, you will create backlinks, and your materials will receive a positive indexation from the search engines. Yet, article marketing can profit a lot more from the smart use of links.

Add a keyword in HTML code to the website address, and you create an anchor text link. This is in fact part of the process of optimizing your articles for search engines, and a superior level towards developing a better Google ranking. The keywords used in anchor text links become the core of article marketing because they play the role of the topic that leads the reader back to your web site.

Here is an example of how to make an anchor text link in HTML code. Each of the elements used in this code tells the search engine how to read it. You start the link with ‘<’ followed by ‘a href=’ to show it’s a link to a home page. The code will be closed by the ‘>’ at the end of the link as such. The keyword works as the anchor text, and once it is introduced, can mark the end of the code.

The above example serves in most anchor text links you would like to use for article marketing purposes. Mention must be made that not all article directories allow you to submit anchor text links. Straight text links are predominant. Nevertheless, there are a few great spots where anchor text links are viable strategies for business promotion. Start with www.myarticlenetwork.com and your articles will get displayed on more than 10,000 web sites.

Anchor text links can be used on all the materials that you write or outsource, according to where you submit them. Article marketing brings lots of benefits for quick business promotion. You don’t have to be a web expert to create the code we’ve shown above. Just copy and paste the example suggested, modify the address with that of your website andfill in the corresponding keyword. Normally, results should be more than satisfactory. That should convince you!

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