If you promote an affiliate program and aren’t redirecting your affiliate links, you may be missing out on traffic and commissions opportunities. Redirecting your affiliate program links helps to reduce spam filtering of your email campaigns, increase the acceptance of article submissions, build backlinks to your web site, and scale back “click concern”.

Minimize Spam Filtering

If you’re promoting an affiliate program through email, different (unscrupulous) affiliates of the identical company may be indirectly hurting the delivery rate of your messages. Email filters can block messages that contain content or links associated with spam. Even if you send your message only to subscribers who have double opted-in to your list, your messages may still be blocked if it contains a URL utilized by spammers.

Search Engine Optimization

Most affiliate program URLs look something like http://www.example.com/?id=123. Sadly, most search engines have limited or no ability to browse these links.

Google(TM) warns, “If you decide to use dynamic pages (i.e., the URL contains a “?” character), bear in mind that not every search engine spider crawls dynamic pages also static pages. It helps to keep the parameters short and the number of them few.” Google goes on to inform us “Don’t use “&id=” as a parameter in your URLs, as we don’t embrace these pages in our index.”

Furthermore, if you are publishing your affiliate link on other sites such as blogs, forums, etc., you’re missing out on the chance to make valuable backlinks that might increase your search engine rankings.

Article Submissions

Submitting articles to web publishers and article directories is a powerful way to create backlinks to your site. Unfortunately, many publishers and directories don’t accept articles that embody affiliate links. However, virtually all can accept links to your own site. By replacing your affiliate link with a link to your own website, even one that redirects to your affiliate link, you’ll increase the number of article submissions accepted by publishers and directories.

Reduce “Click Worry”

Because of those few sites on the Net that distribute adware, spyware, viruses, etc., many web users are frightened of clicking on links, especially those that look “suspicious”. To the common user who has no special data of the interior workings of the Net, a link that has “unusual” characters such as those in dynamic URLs (e.g. http://www.example.com/?id=123&sub=456) can seem less trustworthy than a static link.

A way to Redirect Your Affiliate Program URL

There are many ways in which to redirect your affiliate program links. The foremost “search engine friendly” technique is that the 301 Permanent redirect with the .htaccess file. You’ll be able to use this technique if your site is hosted on an Apache (Linux, Unix) based mostly server.

To make a permanent redirect, open (or create) the .htaccess file. On one line add the following code to the file:

redirect 301 /example.html http://www.example.com/?id=123&sub=456

This code tells the server to redirect “http://www.yoursite.com/example.html” to your affiliate link “http://www.example.com/?id=123&sub=456″.

Alternative ways of redirecting embrace using PHP’s header() function and HTML’s meta refresh.

No matter what affiliate program you’re promoting, you’ll profit by redirecting your links. Redirecting your affiliate links will improve the delivery rate of your email campaigns and increase CTR. Your articles may be additional readily accepted by article directories and net publishers. Furthermore, redirecting replaces links to your merchant with valuable backlinks to your own site.

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