As filmmakers and movie stars alike descended on Park City, Utah for the annual Sundance Film Festival, great expectations filled most of those attending. For the independent filmmaker, the chance to screen their film and maybe have the film optioned by a major studio is a powerful lure. Filmmakers have come to Sundance with the very same hope for over 30 years. Now, as filmmakers are so technologically clever, they can engage in some web marketing tactics of their own, without necessarily having to hire a social media agency.

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