Today, I’ve decided to share one of the most important pieces of advice I have ever gotten from one of my Internet marketing mentors. In fact, I will demonstrate how it all applies to the internet marketing industry.

Why You Should Own The Racecourse

My mentor once told me that in order to be successful “you must own the racecourse, not the racehorse.”

It seems very logical because the person who makes the most money are not the owners of the racehorses who visit the racecourse for training and racing, but the owner of the racecourse who gets rent and other payments from the owners of the racehorses who use the facility. Furthermore, the owner of the racecourse is in firm control of what and when a racehorse can use the facility. This allows them to charge whatever they want to racehorse owners and allows them to decide how to run event at the racecourse (for greater profits).

The racehorse might be a champion horse but it only takes an injury which could end its career and leave the owner scrambling for income. The racecourse owner won’t be the one crying if a horse has to end its racing career through injury because there are other horses who can replace it. The racecourse owner may even shut up shop one day and take all the profits with him and leaving the racehorse owners desperate for a new venue and a new income source.

As you can notice, there are more benefits to be gained by owning the racecourse.

So how does this all relate to internet marketing?

Taking Control Of Your Content

Everyone is capable of writing great content and sharing it with the world. Furthermore, it’s no secret that decent content is what will allow you to get backlinks, traffics and finally sales.

However, what many people continue to do online is hand over control of their content to third-party websites such as Ezine Directories. What I mean is that people write articles and submit them directly to as many ezine directories such as Ezine Articles and Go Articles.

I have previously written an article about the importance of submitting your article to as many directories as possible (and using article submission services).

This is still important, however, you should only submit articles to third-party websites AFTER posting it on your own website (or blog).

Read the previous sentence many times over, it’s that important.

The truth is there are far too many people building up the assets of online ezine directories instead of focusing on building up their own. You work hard and use all your knowledge all for building someone else’s asset. It really sounds crazy! It’s akin to using your good racehorse to building the value and reputation of a racecourse. Get my drift?

By posting your articles on your website (or blog) first, you will start getting links back to your website and build up your own asset.

The same thing applies to videos and podcasts you create. Post your own content on your own website first!

I must admit that I was guilty of committing this important mistake in my first year of internet marketing. Once I start building up my own assets, my online income increased dramatically. I wish I’d known this much earlier.

So the message I want to get through to you today is: own the racecourse and not the racehorse.

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