find a really nice logo, icon or button, I save a copy to file for
Here's my collection of logos, with descriptions of why I think each
See article on designing logos
for guidelines of logo design fundamentals.
I haven't recorded
details of where I've found all these logos or who did them.
I'll happily attribute all work to
original authors and link through to your site.
What makes a good logo
It's a bit intangible, but good logos
tend to be clear, often bold,
relatively simple, appealing
and should say something about the thing they represent
(whether factual or qualitative information).
logo combines 100% clear text (you can't
beat bold black on white for legibility) with an appealing glassy
I know that glassy effects have been
around for years, but I think they'll look good for a while yet,
because they're just so damn NICE.
I simply love
range of logos (Campfire,
Like vDeck above, this is a combo of
crystal-clear black text with a suckably appealing
What's great about this one is how it
delivers a combination of differentiated areas of clean
colour with softness & richness.
A pleasant variation on the theme.
The graphic element of Feedburner's
logo is brighter and bolder, but the text is less clear (as it's in
super-heavy weight and blue rather than black or charcoal).
If you've got room for any more
flames (do they risk becoming the chilli pepper of 4 years ago?)...
design gives the flames a stronger, more distinctive outline, which
lets them break out of any container and stand alone.
The lower-res print variant loses the
gradients of the hi-res and uses simplified flat colours, while
maintaining the signature shape.
The logo gets away with its shiny,
glassy surface through a very strong, recognisable, shape.
Lovely font too.
This lovely logo combines crisp text
with a soft, appealing "feature", which in this case is realistic.
A first-class logo, which is engaging
and different yet still simple enough to work at a range of sizes in a
variety of media.
Graphic/text combo again (from Lucian Slatineanu),
this time on a dark background.
The graphic on the badboy logo seems
complicated, with its gradients, but works because the
overall shape is simple and recognisable.
The font on the logotype matches the graphic well.
A truly excellent logo from Javier at
It fuses strong flat colours, clear
text and simple but recognisable shapes into a pleasing and interesting
The graphic element of this logo by Domenico Catapano
has a bold and relatively recognisable shape, and creates two
interesting negative shapes ().
I think this logo would stand out
more and be more memorable with a feature
of some kind.
No more separate graphic elements,
the WebJay logo is
strong enough to stand alone.
The typography and colour give it a
fat, friendly feel, and I like the feature
on the "J", which is raised from the baseline to give it dynamism and
has added vibes to represent what the brand's about.
Another strong singleton logo. This
one is super-bold because it's making a super-bold statement.
The badge "O" adds
interest for your second look, and the subtle rounding
of the badge nicely offsets the flat red
of the lettering.
Jon Hicks' Firefox and Thunderbird
logos are well-known masterpieces.
Like the 37Signals logos (above),
they are attractive at high sizes due to appealing shapes, colours and
lighting effects, yet when reduced down to the size of a small icon
they still work.
Working at low-res is due to using clearly
differentiated areas of colour or tone that are still
recognisable when reduced in size.
I find my Firefox icon is one of the
easiest to locate in my WinXP quick start menu (below). I just look for
the orange crescent. The blue offsets the orange whatever the
background colour may be.
A classic logo, simple text/graphic
duo with few colours (which makes life easier reproducing in print
& on t-shirts etc.).
There's nothing really clever going
on here. It just works. By the same token, there's nothing really interesting
or particularly appealing.
However, this is a well-executed
example of this type of logo, which is good for most companies.