The Golden RuleEverything
that goes into your web site must have a purpose.
Every single element and decision must help users achieve their goals
and support the site's goals.
Success isn't just restricted to
professional designers. Anyone can easily learn the essential skills
required to design sites to the new standard.
Successful design is not just about
attractive visuals, though that helps. Success is primarily a result of
good thinking. For me, this approach should result in a site in which
everything -structure, brand, page layout, graphic design, and error
handling - is deliberately geared to success.
The guidance on this site gives you
everything you need to be a web design expert and create excellent
sites, starting now.
The most important tool for designing
to the new standard, is my "Golden Rule".
Everything that goes into your web
site must have a purpose.
Every single feature must either
- Help your visitors achieve their
- Support the site's goals without
obstructing the visitor's goals
Unique Quality Website is a complete
system for designing sites to the new standard. The processes help you
build a complete web site from clarifying your purpose, and creating a
solution in architecture, layout and page design.
Every step of the process rigorously
applies the Golden Rule. The result will be a web site that really