An unambiguous, bold, strong brand -
integrating attitude, first impression and tone of voice - is
facilitated by a bold logo.
Given below are some examples (100%
scale). Observe that logos, in line with the general 2.0 principles,
have the tendency to be rather large.
Bold and strong logos imply "This is
us" in such a way that people tend to believe in it.
When & how?
Here is a very good tutorial on how to
design a Web 2.0 look Logo using Photoshop.
It is not easy for me to explain how
a good logo should be, but some of the essential points which you
should remember are that
Your logo should:
- work visually
in its main context, and any other uses in which it may be used (like
flyers or t-shirts?)
- be recognisable
- represent your brand's
personality and qualities on first viewing