Web 2.0 ?!

Many people use the term "Web 2.0" to describe:

  • a resurgence in the web economy
  • a new level of technological interactivity between web sites and services
  • or social phenomena deriving from new types of online communities and social networks

Here is a video from youtube, maybe it will calrify your mind about what is web 2.0.

In general, Web 2.0 refers to a perceived second generation of web-based communities and hosted services, such as social-networking sites, wikis, and folksonomiesm, which aim to facilitate creativity, collaboration, and sharing between users.

In this tutorial, I am going to explain a variety of common graphic design elements in modern web 2.0 design style.

Afterwards, I will try to enlighten why they work and why they have became ordinary in the website design industry, as well as how, when and where you might use each element in your designs. It analyses in greater depth the design features of the current "Web 2.0" design style.

Summary of features covered in this tutorial

The list below is a summary of many of the common features being used on "Web 2.0" sites.

Clearly, a site doesn't need to exhibit all these features to work well, and displaying these features doesn't mean your site will look Web 2.0.

  1. Simplicity
  2. Central Layout
  3. Fewer Columns
  4. Separate Top Sections
  5. Solid Areas of Screen Real-estate
  6. Simple Navigation
  7. Bold Logos
  8. Bigger Text
  9. Bold Text Introductions
  10. Strong Colors
  11. Rich Surfaces
  12. Gradients
  13. Reflections
  14. Cute Icons
  15. Star Flashes


Not all of such design features are suitable in all cases. There are always exceptions, and there are many bad examples of these features being used wrongly, over-used, or done without sensitivity to the "symphony" of a site's design.

It is not possible for you to get a cake by mixing some eggs, sugar and flour together. Likewise, you can not just take all these above mentioned elements, throw them together and make a good web page.

Creating a professional designed Web 2.0 Web page needs a lot of understanding of the different forces at work. A good design solution is one that balances those forces.

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