Leading on from the
big text theme, many sites lead with strong all-text headline
Most of the time, these specify the
pitch or main message.
Instead of regular text, they have
the tendency to be graphical. The explanation for this is that
designers want a lot of control over the visual impact of the web page,
particularly early on in a browsing experience.
When & how to use a bold text
Only use one if you've got something
bold to say.
If you have a simple message that you
want to be seen first, go ahead and headline it. Put it against a
comparatively plain background to make it appear clearer.